Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). Take for example, an eCommerce company. But you don’t need to spend money on SEM.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), via Ecommerce Growth Masterclass). Archive and distribute the learnings. Why You Should Distribute.

Marketing 48

Marketing Distribution Retention eCommerce 48

Up and Running

JULY 26, 2016

For ecommerce, this is based on transaction size, commission, and chances of the user returning. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

DECEMBER 13, 2022

One hundred conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. Even then, it is has a really high chance of a Type I error, false positive. Andrew Anderson. We want a representative sample.

Analytics 127

Analytics Technical Review Software Review Framework 127

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for What about appealing to a certain lifestyle category? Don’t be afraid to try completely new campaigns with different brand language and color schemes.

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

MAY 4, 2016

PRNewswire – Press release distribution service. Further Reading: The Ultimate Guide to eCommerce Email Marketing. SEM Rush – Find profitable key words. HARO – Help a Reporter Out is a great way to get linked to reporters looking for sources. Instant Press Release – Tool that helps you write and format your press release.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real, shall we. After the research phase, you probably have a ton of keyword ideas, which is great!

PPC 114

PPC Matching Technical Review Search 114