Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” But, if you’re a purely online store targeting extremely competitive eCommerce search terms, then leveraging hyper-specific PPC will help you gain exposure for your business. Let’s get started. What is PPC? PPC stands for “pay-per-click advertising.”

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

SEPTEMBER 17, 2018

One of my former colleagues, Rob, is an SEM guru—with zero coding background. One of my clients had an ecommerce company with more than 100,000 products. How SQL solves real-world marketing problems. Create more accurate, detailed reports. How JavaScript solves real-world marketing problems. Connect inventory with ad campaigns.

Programming 134

Programming SQL Marketing Analytics 134

YoungUpstarts

NOVEMBER 6, 2019

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines.

Channel 165

Channel PPC Marketing SEO 165

Lightspeed Venture Partners

FEBRUARY 15, 2011

When many online retailers are easing up on their online marketing and SEM, Mercantila is ramping up what it is willing to spend to reach new potential customers. As the number of ecommerce businesses relying on email increases, rules of thumb for weekly and daily seasonality are also starting to develop. apps Ecommerce seasonality'

eCommerce 113

eCommerce SEM Marketing Email 113

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. You can highlight not only data from Google Analytics but also Google Search Console, Facebook, Instagram, YouTube, Google Ads, Google Sheets, and CRM or ecommerce platform data. Jeff Sauer’s report templates. Supermetrics. Sheets for Marketers. 50+ reports.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real, shall we. After the research phase, you probably have a ton of keyword ideas, which is great!

PPC 114

PPC Matching Technical Review Search 114

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? What about appealing to a certain lifestyle category? Don’t be afraid to try completely new campaigns with different brand language and color schemes. Even pre-launch, there’s work you can do here to differentiate yourself.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), via Ecommerce Growth Masterclass). Even at large companies, that number only increases to 42%.

Marketing 48

Marketing Distribution Retention eCommerce 48

Up and Running

JULY 26, 2016

For ecommerce, this is based on transaction size, commission, and chances of the user returning. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

DECEMBER 2, 2015

Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 PPC/SEM campaign. eCommerce A/B Test Data for Improved Process: What Percentage of Tests Are Winners? for Control. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Sounds convenient.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Rethink Web Analytics: Introducing Web Analytics 2.0. How Do I Measure Success? Hello Insights!

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

JANUARY 22, 2015

Let’s say you’re running tests on a large ecommerce site. What we found was that the actual impact was actually 257% better and that what was really driving down performance was an SEM approach of pushing for quality leads over all leads, dropping overall performance. Lets say that all tests product a confident lift.

Analytics 48

Analytics SEM Metrics Conversion 48

Duct Tape Marketing

MAY 4, 2016

Further Reading: The Ultimate Guide to eCommerce Email Marketing. SEM Rush – Find profitable key words. ActiveCampaign – Fully integrated solution for intelligence-driven marketing and sales. Wishpond – Lead generation platform with variety of tools from contest management to drip email campaigns, pop-ups, etc.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

AUGUST 28, 2006

(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. Immediately actionable web analytics (your biggest worries covered). Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.

Management 68

Management Analytics San Diego Web 68