Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” All you can do is fix it going forward.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

JULY 31, 2014

What is it about your business that made you think you’re going to make it this much in sales and yet somehow you didn’t achieve that. This means you need to set goals in sales and expenses. We really encourage you to think about your sales lines in terms of those big major categories. So think about sales goals.

Software Review 74

Software Review Sales Acquisition Small Business 74

Duct Tape Marketing

APRIL 14, 2024

Cost-Effectiveness and Strategic Value Hiring a full-time CMO can be expensive, with salaries often exceeding $250,000 to $480,000 per year. Or a Fractional CMO who has worked only with national eCommerce companies might not be the best fit for your local service based remodeling company.

Hiring 76

Hiring Leadership Differentiation Cost 76

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. " ~ Digital Careers: "How can I get a bigger salary? "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Overview & Importance of Qualitative Metrics. How do I choose well?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Up and Running

NOVEMBER 12, 2018

Marketing and sales plan. The target market section of your subscription box business plan identifies which subset of people you will focus your marketing and sales plan on. Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Marketing and sales plan. Operations.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! More importantly, is that good enough?

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 25, 2013

Product improvements are quantified in incremental sales. Your digital marketing team has a monthly budget of $30k, and the company sees $120k in monthly sales from it. Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out.

Analytics 142

Analytics DC Web Revenue 142

Occam's Razor

FEBRUARY 7, 2011

Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? But each keyword gets "credit" for other metrics. Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about? By doing multichannel analytics! Your problem is the primary key. I LOVE doing this.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

SEPTEMBER 30, 2020

deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. You can test this via “model evaluation ,” which uses ROC/AUC metrics. For simplicity, let’s compare retrospective (i.e.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? What specific metrics should they be monitoring?

Small Business 95

Small Business Finance Forecast Metrics 95

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166