Tue.Jan 18, 2022

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing.

Marketing 110
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What’s Plan B? – The Small, the Agile, and the Many

Steve Blank

This post previously appeared in the Proceedings of the Naval Institute. One of the most audacious and bold manifestos for the future of Naval innovation has just been posted by the Rear Admiral who heads up the Office of Naval Research. It may be the hedge we need to deter China in the South China Sea. While You Were Out. In the two decades since 9/11, while the U.S. was fighting Al-Qaeda and ISIS, China built new weapons and developed new operational concepts to negate U.S. military strengths.

Agile 379
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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Humans love shortcuts to decision-making. Brands do that. More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.

Marketing 128
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Businesses You Can Start With Little Money

YoungUpstarts

Here are six small-cost ideas — mostly business ideas — you can think about while you’re considering quitting your day job. The post Businesses You Can Start With Little Money appeared first on Young Upstarts.

Cost 246
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? In 2002, Elon Musk created Space X. He was swiftly followed by Richard Branson and Virgin Galactic in 2004. With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns.

Marketing 109
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Can Bitcoin Hit $75,000 In 2022?

YoungUpstarts

Bitcoin has gathered so much attention among investors and enthusiasts since it was introduced. Can Bitcoin hit $75,000 in 2022? Only time will tell. The post Can Bitcoin Hit $75,000 In 2022? appeared first on Young Upstarts.

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8 Office Supplies That Will Help Make Your Workplace More Efficient

YoungUpstarts

Efficiency is vital in the workplace. Here's a look at a few office supplies that can make the workplace more efficient. . The post 8 Office Supplies That Will Help Make Your Workplace More Efficient appeared first on Young Upstarts.

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A simple guide for startups

The Startup Magazine

There’s no shortage of information out there on how to start a business. However, with so much startup advice coming from so many different sources, it can be tough to know where to start. So, we decided to put together a simple guide that covers the basics – from choosing the right business structure to raising money and growing your company.

Startup 155
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Why Temporary Work Could Be Great For Your Career 

YoungUpstarts

If you are looking for a way to get your foot in the door and earn more money in the future, a temporary job could be just the thing you need. . The post Why Temporary Work Could Be Great For Your Career appeared first on Young Upstarts.

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7 Benefits of Working With a Mortgage Broker When Buying a Property 

The Startup Magazine

When you’re buying a property, it’s important to get the best mortgage rate possible. But with so many lenders and loan products available, how do you know where to start? Working with a mortgage broker can save you time and money by helping you navigate the Washington DC mortgage process and find the best deal for your needs. We’re going to look at what a mortgage broker does and the benefits you’ll gain by hiring this real estate loan professional.

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Use Content To Grow Your Business In 2022

YoungUpstarts

Inbound marketing is a form of content marketing that has been shown to yield a high amount of conversions. The post Use Content To Grow Your Business In 2022 appeared first on Young Upstarts.

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Finance Assistance: Getting a TailoredPay High Risk Merchant Account

The Startup Magazine

Merchant service is the term used to describe payment transactions made using credit and debit cards. It is an electronic transaction. This payment could be made via an account established by the business owner. It facilitates the use of multiple payment methods, simplifies card transactions, and offers rewards, chargebacks, and other perks. The payment processing merchant, TailoredPay, will be tackled in this post to assist you in gaining a better understanding of payment processing and what a

Finance 146
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5 Tips To Make Your New Barbershop Stand Out

YoungUpstarts

What makes a barbershop stand out from the rest? Here are five tips to make your new barbershop more successful than the others. The post 5 Tips To Make Your New Barbershop Stand Out appeared first on Young Upstarts.

Restful 246
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Top Reasons Why You Need to Craft a Robust Business Plan for Your Startup

The Startup Magazine

Setting up and running a small business can be extremely exciting but it is also scary because there are so many things to manage to make it successful. The most important thing you must pay attention to is putting together a strong business plan that will act as a road map to give direction to your venture. Some of the most important benefits of creating a robust business plan for your small business: To Help Make Important Business Decisions.

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Advice For Young People Starting Their Careers

YoungUpstarts

At that stage in life when you are finishing school and looking forward to the next chapter? Here's some career advice for those starting their careers. The post Advice For Young People Starting Their Careers appeared first on Young Upstarts.

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How to Fund Water Damage Restoration for Your Church

Our Own Start-up

When your church has suffered from water damage restoration, the entity might not have the funds to cover the costs. The post How to Fund Water Damage Restoration for Your Church first appeared on Our Own Startup.

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Is Investing In Wind Energy Right For Your Business?

YoungUpstarts

Wind energy is appealing to businesses because it doesn’t pollute the planet while giving you all the power you need. The post Is Investing In Wind Energy Right For Your Business? appeared first on Young Upstarts.

Green 231
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What You Need When Preparing Your Business for Advertisements

Our Own Start-up

Even if you know you need to run ads, you first need to know what you need when preparing your business for advertisements. The post What You Need When Preparing Your Business for Advertisements first appeared on Our Own Startup.

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The Blackjack Table

OnlyOnce

I lived one of my favorite metaphors last week as we announced the closing of Bolster’s Series B financing and had our first post-round Board meeting, and I realized I’ve never blogged about it before: that raising rounds of financing is like having a good night at the blackjack table. When I go to Vegas or AC — and admittedly I haven’t done that in several years — I usually start playing Blackjack at the $2 table.

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How To Make Rental Property Management Easier

Our Own Start-up

A rental manager is responsible for ensuring the property is in good condition and is safe for tenants. Find out how to make rental property management easier. The post How To Make Rental Property Management Easier first appeared on Our Own Startup.

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

There are two cans of soda on a table. One is a Coca-Cola can, and the other is a cheaper, white label cola brand. Which do you choose? You’ll probably choose Coke because it’s more familiar. It’s the safer bet. Coca-Cola has brand equity that makes people gravitate towards it. With the right framework, any startup can achieve this in their industry.

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10 Good Jobs For Women – Expected Salary

Our Own Start-up

Want to earn a big amount of money in 2022? Here are the ten good career options for women, which all have remote facilities. The post 10 Good Jobs For Women – Expected Salary first appeared on Our Own Startup.

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How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. If you haven’t invested in brand awareness marketing then the opposite will happen.

Audience 122
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10 Reasons That You Need an Ecommerce Website Today

Our Own Start-up

With more and more people shopping online, can you really afford to miss out on all those customers? In this article, we are going to break the 10 most important reasons you need an e-commerce website now! The post 10 Reasons That You Need an Ecommerce Website Today first appeared on Our Own Startup.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 billion. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage.

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4 ways to improve at online networking

Our Own Start-up

Networking has become one of the most effective ways to gain knowledge in your industry, here are the four ways to improve at online networking. The post 4 ways to improve at online networking first appeared on Our Own Startup.

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Top 5 Services a Business Should Offer

Our Own Start-up

If you are a business, you have to guarantee certain services to the public. There are five recommended services that a business should consider offering. The post Top 5 Services a Business Should Offer first appeared on Our Own Startup.

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