Written Communication is Critical for Fundraising
JANUARY 7, 2019
I’ve noticed a lot of founders raising capital prefer to have face to face meetings, as opposed to answering questions in writing. When you’re fundraising, I suggest you do both, keeping in mind you are accomplishing different goals. The goal of written communication with an investor is to help you pass through 3 stages: 1) persuade the investor to meet you, 2) become your advocate, and. 3) only then, help your advocate win over her broader organization. .