Tue.Sep 01, 2020

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Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line.

PR 147
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How to Write a Business Plan for a Service Business

Up and Running

If you’re starting a business that sells a service, writing a business plan is one of the first steps you need to take. Whether you are starting a consulting business, a car repair shop, or a construction firm, a business plan will help you figure out your strategy, develop your marketing plan and figure out the all-important financial forecasts so that you can be successful.

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How to Master Customer Value Optimization

ConversionXL

What do Amazon’s Jeff Bezos and Costco’s Jim Sinegal from Costco have in common? They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. And their success speaks for itself. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key.

Customer 132
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How Actionable Insights Can Help You Optimize Your Website

Duct Tape Marketing

How Actionable Insights Can Help You Optimize Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nils De Moor. In this episode of the Duct Tape Marketing Podcast , I interview Nils De Moor, Co-founder and CTO at Woorank. Nils is an e ntrepreneur passionate about stuff on the internet out of Brussels, Belgium.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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A Systematic Guide on How to Start Online Marketing in 2020

Women Entrepreneurs Can

Entrepreneurs and business owners have never faced a crisis like the 2020 pandemic. The Covid-19 pandemic has made an impact on everyone’s lives and businesses across the world are struggling to stay afloat. But we see no setbacks in the field of ONLINE MARKETING as we see progressive updates every passing day. How much budget to allocate for marketing strategies depends on the scale of the business.

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3 Reasons Why Rejection Shouldn’t Invalidate Your Startup Vision

YoungUpstarts

by Richard Counihan, CEO of DigniFi. The toughest part of entrepreneurship is that almost nobody believes in your vision — at least not initially. Even people you love and respect are likely to disparage your startup ideas. Should you take those rejections seriously? Could your startup vision be as wrong as they claim? Iconic entrepreneurs all seem to be stubborn D/SOBs who insist on sticking to their vision regardless of what their detractors say.

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Bookkeeping Blunders: 7 Common Startup Accounting Mistakes

YoungUpstarts

Starting your very own business can be one of the most exciting adventures of your life. Colors suddenly seem brighter, you are singing “Eye of the Tiger” in the shower in the morning, your future is bright, and you are 100% in control of that future. Nothing will bring you down. Regardless of the type of business, you will need to spend money. You will also (hopefully) receive money.

Startup 147
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6 Tips for Finding Your Target Audience

The Startup Magazine

Business is all about finding the right customers and attracting them by all means possible. The difference between a successful business and a struggling business is that a successful one has managed to find the target audience while the former is still chasing after everyone. What does the target audience mean? A target audience can be defined as a particular group of people that are likely to purchase your products or services.

Audience 163
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Performance-based Options Grants

VC Adventure

I had a bunch of interesting comments on my recent post about company options programs – many very constructive. One of the things a number of people have asked was what I think is the right approach to performance-based options grants. I realized I referenced this in my original post but didn’t cover it in any detail. Performance grants are an important and provide an opportunity to describe a nuance that I didn’t do a very good job of outlining in my original article.

Dilution 121
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What should you spend on SEO for a criminal defense law firm?

The Startup Magazine

There is a difference in having just a website for your criminal defense law firm and having a website that makes money by converting new clients in bigger cases. Most criminal defense law firms have websites, but many are missing the mark on SEO — either because the site is poorly designed or because their Google rank is too low. This distinction between just a website and a great-looking plus client-converting site is our focus.

SEO 157
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August 2020 Trends in Growth Capital Financings

Growthink Blog

Our investment banking arm – Growthink Capital – just released its assessment of growth capital financings that occurred during July 2020. August 2020 saw yet again another monthly increase (that’s four monthly increases in a row!) in venture and growth capital funding events. We tracked $8 billion in new funding events during the month, up from […].

Finance 118
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How B2B Startups Can Capitalize On Virtual Events

Austin Startup

Image via iStock Events are a tried and true marketing method?—?and for good reason?—? 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. The most fundamental of these is that they gather people in the same place at the same time for a similar reason, giving companies exposure to prospects they wish to engage with.

B2B 111
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How can small businesses motivate and retain their employees

Our Own Start-up

There has to be a lot of effort put into a small business by an entrepreneur and workforce for this business to achieve success.

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Lunchclub, a 15-person start-up that makes professional introductions, tops $100 million valuation as usage spikes in quarantine

Lightspeed Venture Partners

The post Lunchclub, a 15-person start-up that makes professional introductions, tops $100 million valuation as usage spikes in quarantine appeared first on Lightspeed Venture Partners.

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5 Tips to maximize commercial property space

Our Own Start-up

The commercial property space price keeps on rising. It is essential to look for ways you can save on space. It will be economical if you can utilize a small space and still operate your business. Start by using all the areas available.

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8 Seemingly Harmless Habits That Are Actually Bad for You

Women Entrepreneurs Can

Every day we do things we believe are good for us because our friends, family, coworkers, or the latest TikTok video showed us something and said it was a good idea. We trust each other, and the information we see online and don’t often realize that some of the habits we pick up are actually bad for us. In fact, there are eight common habits that many people, just like you, think are good for them, but are very harmful to their health.

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Business achievement suggestions, taking your business to the next level

Our Own Start-up

Starting a brand new business can be an intimidating and difficult thing for anyone. Thankfully, there are strategies on hand to folks to want to master the fine art of attaining and maintaining bona fide business achievement in this day and age.

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Emerging Technologies That Could Help Your Business Become More Competitive

Women Entrepreneurs Can

Only three things make society richer over time – physical capital, worker capital, and technology – with the latter being the greatest. Thus, if you want your firm to thrive long-term, you need to pay close attention to all the innovations coming down the pike. They’re what could provide you with success. In 2000, some economists believed that the world had entered a “ new economy ” based on the incredible communications and computing advances made throughout the 1

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6 Tips for Hiring the Best Staff

Women Entrepreneurs Can

Employing the right personnel determines the success of your firm. Staff enrolment entails stress management, because you will always be judged on your choice, and you certainly cannot please everyone in your business. Recruitment plays a tactical role in an organization. The best staffing strategy will produce good personnel tailored to the establishment’s needs.

Hiring 52