Rembrandt Communications
MARCH 19, 2015
News flash. BtoB Content Strategy Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips' It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway?
Occam's Razor
SEPTEMBER 20, 2010
In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you. Untagged campaigns (search, email, display, social media etc). If they are like every other company that obsesses with PPC and Yahoo! Remember the part below, but.] Free, non-campaign, traffic.
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The Startup Magazine
MARCH 31, 2023
You not only flash out in front of the client, but you also behave professionally. There are many companies in your neighborhood and beyond that can help you, whether you need assistance with web design, pay-per-click (PPC) advertising, SEO, or social media. Put your money in a Google ad. Ads are commonplace and are paid for.
Startup Lessons Learned
NOVEMBER 7, 2008
It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Adword is a PPC method to promote your website. We finally settled on a $1.99 Try About the author.
Occam's Razor
JANUARY 6, 2010
When I went to their website it was a 100% flash website with a constrained small size where it took too much looking to click on anything and then too much scrolling to read anything and unclear calls to actions (if any). They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
Occam's Razor
AUGUST 22, 2011
Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Email Marketing: Campaign Analysis, Metrics, Best Practices. Web Analytics: A Puzzle or A Mystery?
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