8 Challenges For Startups With A Neighborhood Focus

Startup Professionals Musings

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces.

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Hyperlocal Has Great Potential And Real Challenges

Startup Professionals Musings

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. Even though the world is getting smaller, due to easy global connectivity, people still feel alone if not well-connected locally.

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Israeli and Palestinean Startups Cooperate to Organize the TLV Tech Tour Across US Campuses

VC Cafe

They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc. Here is a list of the startups that will be taking place of the Tel Aviv Tech Tour: Fiddme a guide to the best dishes around you, a social network for foodies, a friend-finder, and lots of fun!

Knights In Shining Armor & Wolf Tickets

The Startup Lawyer

Here’s a few examples of miracle-result pitches that have hit my email inbox from service providers wanting to gain either (1) my business and/or (2) access to my client list: - “Hire me the SEO King/Social Media Exert and I’ll help your clients go viral…&#. - “Hire me the Business Plan Guru and your clients will get awesome projections that investors will love…&#. - “Hire me the investor finder and I’ll get your clients funded…&#.

Knights In Shining Armor & Wolf Tickets

The Startup Lawyer

Here’s a few examples of miracle-result pitches that have hit my email inbox from service providers wanting to gain either (1) my business and/or (2) access to my client list: - “Hire me the SEO King/Social Media Exert and I’ll help your clients go viral…&#. - “Hire me the Business Plan Guru and your clients will get awesome projections that investors will love…&#. - “Hire me the investor finder and I’ll get your clients funded…&#.

7 Counterintuitive Rules for Growing Your Business Super-Fast

Reid Hoffman

We decided that what was missing was a Contact Finder, a version of search that would let a LinkedIn user find potential vendors. Operating on the embarrassment principle, we launched without Contact Finder. If we had delayed the launch a month to build Contact Finder, there still wouldn’t have been enough people hanging around to use it, meaning we would have lost a month building a feature that didn’t address the core problem.

Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. Try the personalization / solutions finder. We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before.

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Transcript of Using Technology to Build Connections in the Real World

Duct Tape Marketing

I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. Literally went viral. Transcript of Using Technology to Build Connections in the Real World written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: I love technology.

Transcript of How to Use Technology to Create Real-World Connections

Duct Tape Marketing

I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. Literally went viral. Transcript of How to Use Technology to Create Real-World Connections written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: I love technology.