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Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

Duct Tape Marketing

“We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they’re not good at managing the relationship with the customer, they’re going to leave.” We had first we had a big giant office in Tijuana, but then we expanded and started hiring people all over Mexico.

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

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Startup Lessons: Marketing

Venture Chronicles

To recap, here is the series thus far: 1) Hiring 2) Dynamic Org Structures 3) Product First. I do not believe that Get Satisfaction should have been directed at large enterprise sales opportunities as a primary revenue source, but that’s what happened and our marketing reflected that in spades. 4) Marketing.

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Marketing Budget Allocation For Small Businesses

YoungUpstarts

Today, a lot of your business lead generation happens over the internet. While word of mouth referrals continue to be the number one source of new business for a lot of local operators, customers today perform a lot of due diligence before hiring a provider. How competitive is your industry?

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. With demand generation. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation?

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

You as the merchant decide how big a commission to pay and you only pay me when you have verified that the sale has indeed been made. How Affiliate Sales Have Grown In Recent Years. After that affiliate sales took off. There are two main models in use, these are: Paying commission on a per sale basis.

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