Steve Blank
MARCH 15, 2017
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We hired union laborers to do that.
Startup Professionals Musings
APRIL 10, 2011
I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your product naming. Eventually I relented and she joined the group.
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Startup Professionals Musings
JANUARY 7, 2014
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Be quick to hire and slow to fire. Only hire people who like you or think like you.
Startup Professionals Musings
NOVEMBER 28, 2012
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Quick to hire and slow to fire. Only hire people who like you or think like you.
Up and Running
SEPTEMBER 22, 2014
Your name or product name, branding, and customer lists are all valuable IP assets and need protection. And, if you are working with anyone on your business or idea, having work-for-hire and employment agreements will ensure the work done for the company is owned by the company.
Steve Blank
APRIL 9, 2009
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We hired union laborers to do that.
The Startup Magazine
OCTOBER 27, 2018
Sourcing right vendors will assist you to keep customers and prospects glued to your products. Do intensive research about a vendor’s past records before engaging them to market your products. Naming your company. Prior to starting your business, the venture’s name should come first. Source: Google Images.
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