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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

And hiring an intellectual property attorney may seem like a budget dealbreaker. Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. Applying for a trademark — Do it yourself or hire an attorney?

Hiring 133
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We hired union laborers to do that. The same was true for the Product Marketing group. Her new tradeshow manager quickly came to understand that his job was not to set up booths.

Startup 310
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The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? The great people you hired are depending on you to expand their horizons, and you are in this for the long term.

Georgia 238
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Nuts & Bolts of Intellectual Property for New Startups

Gust

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

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How To Get Past Buzzwords And Make Better Hires

Transformify

But there’s one field that remains stubbornly unscientific: recruitment and hiring. Simply having administrators black out candidates’ names and addresses before they’re reviewed by hiring managers is one surprisingly effective, easy place to start. YOU’RE NEVER JUST HIRING FOR RIGHT NOW.

Hiring 40
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Many Startups Stumble on International Cultures

Startup Professionals Musings

I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your product naming. Eventually I relented and she joined the group.