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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Waterfall Development.

Lean 120
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development.

Marketing 115
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Lean Startup fbFund wrap-up

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, July 3, 2009 Lean Startup fbFund wrap-up Last week I had a real blast meeting with the companies at the fbFund incubator at Palo Alto. The Lean Startup fbFund Edition View more documents from Eric Ries. As usual, Id like to post the slides and then offer some additional commentary.

Lean 60
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months. What’s going on?

Customer 167
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Marching through quicksand

Startup Lessons Learned

And once you have a relationship with an author, musician, or journalist, it will be quite easy for them to offer new products and services – and for you to give them feedback that helps them shape ever more interesting (and ever more profitable) offerings. There are too many products clamoring for attention. Is that a lot?

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Lessons Learned on Mashable today

Startup Lessons Learned

For the rest of us, there is an alternative: to create credibility by building a lean startup. At IMVU, we were terrified by how early we shipped (and charged for) our first product. Retention cohort analysis. Frankly, we were embarrassed by how many bugs, crashes, and defects it had. Funnel averages over time.