NZ Entrepreneur
FEBRUARY 12, 2020
“We are frankly swamped with PR now,” says Rebecca Stevenson, Stuff’s National Business Editor. 7 top tips from Rebecca on driving PR for your business. “If 5) I get a million PR emails a day, and often I just don’t get time. Which is why having a strong story for your business is so important. “It Rebecca Stevenson.
Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. Why did we believe that these magazines would care? Our benchmark had just become the standard test suite for all magazine reviews that our potential customers would read.
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Steve Blank
APRIL 30, 2009
People would go, “Oh, this one won the “best of MacUser Magazine benchmark&# award,&# and it would confirm that this was a safe purchasing choice. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. So we started putting stickers on the packaging every time we’d win an award.
Steve Blank
SEPTEMBER 3, 2009
Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Doesn’t it depend on vertical market.?
YoungUpstarts
MAY 6, 2015
It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example. Having entered the digital media field in 2004, Angela has worked with non-profits, startups and corporations on brand development, marketing and PR strategy, business development and planning for more than a decade.
crowdSPRING Blog
DECEMBER 13, 2018
This will save you scrambling in the aftermath of any potential PR disasters, and will help you: Discover how your customer feels about their experience with your business and/or product, Provide a solution or make amends to an unhappy or dissatisfied customer, and. Or through traditional print advertising in newspapers or magazines?
Steve Blank
JULY 13, 2009
Judging by the ink we had gotten, we were the hottest company in the game business, with stories in Fortune, Forbes, Variety, The Hollywood Reporter, and the cover of Wired magazine. Yet we hadn’t shipped a single product. While it felt wonderful at the time, this was a very bad idea.
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