The 4 Types of Stories Founders Need to Tell When Fundraising
View from Seed
MARCH 1, 2016
Investors and smart hires will always do appropriate diligence before investing money and time, but they won’t bother doing that unless they are excited about your story. You can’t hand people a dry plan and expect them to “grok” the genius of your opportunity. As an adult, I know the world operates on story first and logic second.
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