Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. What about mobile? It’s worth a quick read. My argument is pretty simple.

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. For starters it brings a mindset to startups that not all of them have innately.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

APRIL 4, 2011

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. How many through SEM? On measurement.

Metrics 346

Metrics Startup Acquisition SEM 346

mashable.com

MAY 28, 2010

How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year? Names based on rhymes (TopShop, T-Mobile HotSpot), repetition ( Bebo , Lala ), and alliteration ( Firefox , BlackBerry ) tend to be memorable. And Good luck!

Naming 94

Naming Technical Review Social Media Startup 94

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. If all you ever do is create YouTube content then I agree – that’s not a viable startup business. But you don’t need to spend money on SEM. But think of this.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. When Does Paid Acquisition Work for SaaS Startups? It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. billion searches per day and 1.2

Channel 118

Channel Marketing Viral SEO 118

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20