6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. This area of demand analysis is also called the “sales funnel” or “sales pipeline,” used for tracking the overall process from initial prospect engagement to close. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. This area of demand analysis is also called the “sales funnel” or “sales pipeline,” used for tracking the overall process from initial prospect engagement to close. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.

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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. This area of demand analysis is also called the “sales funnel” or “sales pipeline,” used for tracking the overall process from initial prospect engagement to close. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.

10 Things I Hated About Your Business Pitch

Up and Running

Read Resonate , or Presentation Zen , or just at least the blog post Really Bad Powerpoint. Real businesses make profits like 7 percent, 9 percent, occasionally even low double-digit profits (stated as a percentage of sales). Rarely, some new innovative businesses will get to 20 percent profits to sales. Your co-presenters were bored. When more than one person presents, the others have to act interested. Instead of that, validate sales by bottoms-up assumptions.

10 Things I hated About Your Business Pitch

Up and Running

I’m talking about the 10-20 minute slide presentations and accompanying questions and answers. . Read Resonate (better yet, get the new iBook version , which is sensational), or Presentation Zen , or just at least the blog post Really Bad Powerpoint. Internal rates of return and net present value. I’ll judge your projections for realism and credibility, but that’s sales, costs, expenses, cash flow, and other basic numbers.

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The art and science of valuing websites

The Next Web

In an online marketplace like Flippa , we’ve seen buyers and sellers try out the full gamut of approaches for valuing websites — some more creative than others. Once you decide to get your site in shape for a sale , it’s important to value it properly. Then we’ll look at the different types of buyers in the market, and what that can mean for the final sale price of a site. What drives value? The final value driver is technology.

Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Refresher on Net Present Value – crowdspring.co/11LJvw6. Online Sales for Girl Scout Cookies Are Approved – crowdspring.co/1pIcaO0. Thanksgiving is past and Christmas, Hannukah, Kwaanza and New Years are fast upon us, so what better way to prepare than with a taste of the toally bizarre. Yes, we do admit a fondness for Hasselhoff aroound the crowdSPRING office, and above is a video that simply could not escape our notice.

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Here is theFall 2008 version: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers Customer Acquisition Cost (CAC) and Customer LifeTime Value (CLTV) are the best indicators of long term value creation Tune before you scale: the Sales Learning Curve is even more critical for SaaS and it takes at least $300k MRR to climb it. Labels: SaaS , sales and marketing , software.