6 Keys To Measuring Return On Investment In Marketing
Startup Professionals Musings
JULY 3, 2020
Selecting the right sales channels is one of the first strategic decisions that every startup faces. This area of demand analysis is also called the “sales funnel” or “sales pipeline,” used for tracking the overall process from initial prospect engagement to close. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.