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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had really positive experiences such as working with Greg Gretsch at Sigma Partners where he championed us to a partners’ meeting where we sort of got crucified. We made changes and Greg was a gentleman throughout the process rather than berating us for our performance (it was our first partners’ meeting).

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. If you’re targeting new markets, you might need to partner with a third-party data company, like Snowflake , to learn about your potential customers. Obsessing over going viral.

Demand 124
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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

They also know precisely how much additional traffic will need to be generated to reach the growth targets, and how many sales people are needed at a given productivity level, etc. For example in the above two formulae, we can see that a big driver of the model is visitors to the web site. But this can be expensive to increase.

Metrics 55
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10 Tips for Enterprise Software Startups

ReadWriteStart

In a consumer Web venture, the hustler/sales guy is non-core (a few biz dev deals are important but not core). So if you are techie, find a founding partner that is a hustler. If you are hustler, find a superb techie as founding partner. SaaS reduces your sales cost but also means that VC is needed.

Software 127
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Selling to large enterprises costs big dollars no matter how frictionless your sale is

BeyondVC

As I mention in an earlier post, " The less friction you have in your sales and delivery model, the easier it is to scale. " The lowest friction sale can be a user clicking on a web page and the content owner getting paid for it. The easier it is to scale the faster and more efficiently you can grow."

Cost 60
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