37signals.com

DECEMBER 5, 2011

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. Obsessing over a name is an easy time trap to fall into when you should be focused on more important obstacles (i.e. Apr 27 2010.

Product Name 44

Product Name Naming Product Software Review 44

Startup Professionals Musings

JULY 18, 2022

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Balance your business between geographies. Speak the customer’s language.

Global 266

Global North America Intellectual Property Offshore 266

Startup Professionals Musings

OCTOBER 13, 2019

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Balance your business between geographies. Speak the customer’s language.

Global 235

Global North America Intellectual Property Marketing 235

Startup Professionals Musings

NOVEMBER 8, 2017

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Balance your business between geographies. Speak the customer’s language.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

NOVEMBER 21, 2013

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Balance your business between geographies. Speak the customer’s language.

Global 244

Global North America Intellectual Property Entrepreneur 244

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. You want sales, yes. It is also rude. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

Startup Professionals Musings

OCTOBER 13, 2012

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Balance your business between geographies. Speak the customer’s language.

North America 260

North America Intellectual Property Marketing Offshore 260