Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MARCH 11, 2011

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Summary notes, as always, provide below.

Product 350

Product Tuvalu Dilution Incubator 350

Both Sides of the Table

MARCH 25, 2016

That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. You need a wedge.

Startup 150

Startup Seed Money DC Software Review 150

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Impact of the recession on SaaS Sales&Marketing pr. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Seeing Both Sides

FEBRUARY 25, 2016

The process often begins with a Product Requirements Document (PRD) or a summary slide presentation that articulates the product changes needed. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20