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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.

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The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode.

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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Not because they’re all operating in stealth or pre-product – in fact some already are earning $1m+ in revenue per annum. No One Blog Moves the Needle As Much Anymore: One used to announce and hope for the “TechCrunch effect” where a rush of new users kingmade your product.

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The Entrepreneur’s Essentials #13: To be stealthy or not?

Austin Startup

We recently invested in Osano , which is led by the very talented Arlo Gilbert and is currently in stealth mode. By contrast, MOON is going to launch soon and is not in stealth mode at all. We went with the stealth mode approach prior to our launch, as I’ll reflect on at the bottom of this lesson. I could waste no time.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. NVV: Lots of companies have products with use cases, features, or general topics they could address in their marketing, so they struggle to pick just one and get initial momentum.

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Nobody Announces Their Seed Round Anymore and That’s a Mistake

View from Seed

Instead, following PR 101 to get the most bang?—?and by tying it to a strategic event: a product launch, and partnership announcement, or some other key milestone which the industry landscape should care about. There are legitimate reasons for a startup to be in stealth mode. and hopefully media coverage?—?by

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Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Six Myths of Product Development – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Six Myths of Product Development – [link]. Who’s Next? – [link].