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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

I was recently approached by Fast Company to comment on “crisis management&# at startups in the wake of the Airbnb “ranksackgate&# story. Explain that your biggest competitor is inertia as it almost always is for startups. Startups often have advisors that help on recruiting, fund raising, biz dev, sales, etc.

PR 329
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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. You need to have a technical genius on the team to get your startup product off the ground. Outsourcing your core competency does not work.

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Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. If these sound like reasonable answers to you, and you are in a startup, update your resume. Titles in a startup are not the same as what your job is. All good news. I wasn’t surprised. Titles Are Not Your Job.

Startup 310
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How Startup Businesses Benefit From Releasing Press Releases

YoungUpstarts

For many startups, one of the biggest challenges is to build brand visibility and awareness. A strong social media presence works wonders for startups since it can help increase the company’s exposure. Benefits Of Press Releases For Startup Businesses. Useful For Brand Building. Acquire More Funding. Conclusion.

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Elevating Your Business Profile: The Strategic Value of a PR Company

The Startup Magazine

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. Amplifying Your Brand Message One of the primary roles of a PR firm is to amplify your brand’s message. Unlike direct marketing or sales efforts, the impact of PR can be less tangible.

PR 112
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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

Lean 335
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Cutting Through the AI Noise: How Startups Can Stand Out in a Crowded Market

VC Cafe

This creates a challenge, but also an opportunity for startups in the generative AI space. 70% of the startups in the current batch (170 out of 243) are AI companies. How can startups even compete against big tech, scale ups and other startups? By the way, this not just about marketing or PR. apply here: [link] ).