Steve Blank
SEPTEMBER 7, 2009
The rest of the organization (product development, marketing, support) has been burning cash, all according to plan, expecting Sales to make its numbers. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. Why is it only alarming now? Blog at WordPress.com.
crowdSPRING Blog
JULY 27, 2010
Most small businesses can benefit from professional photographs (or videos) of their business. Alternatively, as you see in the 37signals example, you can create a longer page and showcase more content – and photos/videos on that page. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).
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crowdSPRING Blog
JULY 27, 2010
Most small businesses can benefit from professional photographs (or videos) of their business. Alternatively, as you see in the 37signals example, you can create a longer page and showcase more content – and photos/videos on that page. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
Steve Blank
APRIL 30, 2009
Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Blog at WordPress.com.
Startup Lessons Learned
SEPTEMBER 10, 2008
Heres my favorite part: If youve got a team, part of the team should obsess about the backlist, honing it, editing it and promoting it, while the rest work to generate (as opposed to promote) the frontlist. His post is ostensibly about how often to release new work (whether youre a blog writer, movie star, software team.) Expo SF (May.
www.chancebarnett.com
MAY 10, 2011
Not too long ago, I came across an interesting model for increasing conversion through landing pages: C = 4M + 3V – 2(F-I) – 2A CONVERSION requires: MOTIVATED visitors to your site (or page) – qualified via keyword query and your SEM ad copy. It’s a video classified ads website which is free to users.
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