ConversionXL

OCTOBER 4, 2022

It’s critical to nurture the brand-buyer relationship to increase customer retention. Brands that focus on retention and nurturing customer relationships win in the long term. Every improvement that you make to retention also improves all of these other things — virality, LTV, payback period. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Were they vertically integrated ? I use tools to invoke my creative self. One example is driving, which has an actual physiological reason it makes you creative. If so, why? How did they come to do so?

Technical Review 356

Technical Review Framework Audience Media 356

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. But, the retention is terrible / non-existent.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. But, the retention is terrible / non-existent.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

OCTOBER 16, 2016

Companies in this category include companies like Twitter, Facebook, Instagram, Pinterest, Snapchat, etc… These are all companies that need a TON of users, great retention and engagement and continued-fast-growth of user adoption in order to later make money off ad revenue. Do you have virality built into the product?

Startup 48

Startup Vertical Early Stage Bootstrapping 48

ConversionXL

OCTOBER 14, 2021

This partnership would leverage both audiences and the rapidly growing awareness of the vertical. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. Or are you concerned more with customer retention and cross-sell opportunities? Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

andrewchenblog.com

JANUARY 28, 2010

For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.

CPA 51

CPA Retention Viral Acquisition 51