Small Businesses Need To Look Into These Social Media Strategies


We’re living in a world where social media exists – maybe the most efficient form of communication ever – and it’s practically tailor made to favor the smaller organizations over the larger ones. If you use the right social media strategy, that is.

Social Media Marketing Ideas For Small Business


Are you a small business looking to expand your social media presence? They’re actionable, easy to implement and can result in notable social media gains with a little work. These days social is huge.

11 Best Social Media Tools For Small Businesses And Individuals


Creating a brand presence on all major social platforms – Facebook, Twitter, Pinterest, Instagram, Google+ and LinkedIn has become a must for businesses irrespective of their size. But does it all end at fancy social profiles or does social media marketing run deeper?

7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017


Your social media efforts in 2017 will define how your brand is perceived by new and existing customers. Social media has already become an integral part of the overall marketing strategy. Remember, you do not want to be creating social fails in 2017.

Content Marketing: The Promises And Pitfalls Of Social Media Sharing


Marketing experts agree that selling any product or service requires building a relationship with the customer first, and relationships with web visitors are built through content. They share content on social media hoping their posts will go viral, but it rarely happens.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science.

5 Ways To Boost SEO Through Social Media


One way to accelerate SEO is to fully leverage the social media potential. Here are the five best ways to boost SEO through social media. Target the Right Blogs With Strong Social Following for Off-Site Content Submissions. Encourage User Reviews on Social Sites.

7 Features Of A Successful Social Media App


Social media today is an integral part of the internet, and some may even argue it is the current climate of the internet as a whole. The Digital in 2017 Global Overview research done by We Are Social, and Hootsuite also reveal that approximately 2.80

A 2014 Social Media Forecast


The past year saw some radical developments in social media – witness the rise of Vine and Snapchat – and 2014 looks to promise more of the same. Below are some social media predictions for the coming year. Investment in Social Media Experts Will Become a Necessity.

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur Jim Sterne metrics social media ROI

Is Your Social Media Working?

Rembrandt Communications

Are you just posting on social media because it’s there and you think you need to? The post Is Your Social Media Working? BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips Or are you just posting and wasting time?

10 Ways To Use Social Media Listening As A Successful Marketing Tool


Social Media Listening, as the name says, is a technique through which you can listen (analyse) the social media platforms to gauze what people are talking about your brand, your products and most importantly, your competitors.

[Review] Likeable Social Media


With close to 900 million users and an upcoming IPO , Facebook is ruling the web as the social network of choice. Collectively, these social technologies and platforms rule a disproportionate part of our lives as consumers. Share Stories (They’re Your Social Currency!).

Social Media — For Those Who’ve Been Left Behind


If your small business isn’t already established on social media, you could be as much as a decade behind some of your competitors. Why Social Media? . Social media is a vehicle for communicating and distributing your content.

Tools To Help You Stay 24x7x365 on Social Media Without Losing Sleep


Time doesn’t wait, nor does what happens 24x7x365 on social media. Tools To Help You Stay 24x7x365 on Social Media Without Losing Sleep. Buffer is by far the smartest and easiest way to schedule and publish post across all social platforms.

Eleven Essential Components Of A Successful Social Media Strategy


by Neal Schaffer, author of “ Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success “ Many company leaders understand that in order to survive in today’s business world, their companies must have a social media presence.

The Future Of Social Media And How To Pick The Best Platform For Your Business


That’s what a lot of you feel when you look at brands and influencers who generate huge amounts of traffic and sales from social media. Over the past year a lot of people have asked me what the next big social platform is going to be. Vin Clancy was on social welfare in the U.K.,

6 Keys To Selling On Social Media


by Grant Leboff, author of “ Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More “ To make a sale, we go where our customers are. There’s a whole different etiquette to it: selling is less direct and more social.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods.

Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Start social networking with peers.

12 Immense Social Media Tips For New Businesses


If you’ve done your research, you’ll know that one of the best ways to grow your new business is to get involved in social media. It has all kinds of benefits, from engaging with your audience to creating a stronger web presence. Social media is not for selling, OK?

What Impact Social Media Truly Had On Society


Ta , CEO of and author of “Wall Street Cinderella” By now, we are all aware that social media has had a tremendous impact on our culture, in business, on the world-at-large. Social media websites are some of the most popular haunts on the Internet.

9 Steps to Entrepreneur Real Social Media Results

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur goals startup metrics social media

[Review] The Real Truth About Social Media


According to Eric Harr, author of “ The Real Truth About Social Media: Confessions of a Social Media CEO “, these names “get it” when it comes to engaging their audiences when it comes to social media.

Managing Social Media With Fetch Plus


One of the companies that will feature at the upcoming web and mobile technology startup conference Echelon 2011 is Fetch Plus , a social media and mobile application development company. Young Upstarts is a media partner of e27 and Echelon 2011.

How To Market Your Conference Or Party Using Social Media


Businesses use social media in a variety of ways to get their names out, encourage people to recognise their brands, and increase traffic to their websites. Others event planning marketing Online marketing social media

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Win Big: Stop Posting Content for Organic Reach On Social Channels. +

Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks.

How to Create Perfect Custom Images for Your Website, Blog, and Social Media

Up and Running

Using high-quality images on your website, social media channels, and blog posts not only makes your brand more appealing—it also drastically improves conversion rates. But remember, this is really for the everyday stuff—a blog or social media post.

How To Turn Your Social Media Traffic Into e-Commerce Revenue


If you know anything about e-commerce, you cannot deny the importance of social media in marketing and establishing a business brand. It is evident that social media platforms are big drivers for e-commerce, from the beginning to the end of each customer’s journey.

Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur startup metrics social media business

How Businesses Can Successfully Brand Themselves On Social Media


The rise of social media platforms has brought an impressive range of new opportunities in communication and what we see is just the tip of the iceberg. Companies need to invest time, energy and passion into maintaining their social platforms. by Serban Enache, CEO of Dreamstime.

6 Social Media Mistakes That Are Killing Your Marketing Campaign


Social media marketing is a hip and brilliant way to drive traffic to your business. Toyota Social Media Manager Kimberley Gardiner released a public apology shortly after the annoying incident. Social marketing is fun and effective, but it isn’t foolproof.

Implementing Social Media’s Secret Weapon

Feld Thoughts

Fred Wilson had an excellent post up this morning titled Social Media’s Secret Weapon – Email. I completely agree that email is the key communications channel for social media and have written about this before in posts like 100% Click Through Rate , Email – The Original Social Graph and Email Is Still The Best Login. Every web app sends transactional email – rather than build all the code yourself, just let SendGrid to it.

12 Social Media Marketing Mistakes to Avoid in 2019

Women Entrepreneurs Can

Social media marketing can be difficult to master because the Internet constantly changes and shifts — not just year-to-year, but also sometimes day-to-day. The number of people on social media grows every year. Social media is a unique marketing animal.

Social Media – A Marketing Tool To Be Taken Seriously


Back then, web designers were not plentiful and few people thought to hire a professional to create a site. They felt that ANY web presence was better than none at all and they found people they knew who were “into the whole Internet thing”to help them.

Must-Have Tips To Help Small Businesses Utilize Social Media


Having a credible social media presence is paramount for small business owners and service providers looking to build credibility in their field. Let potential and/or new employers know you’re socially connected. Use social media as a platform to market yourself!

[Singapore][Event] Social Media World Forum Asia 2011 & Apps World Asia 2011


Social Media World Forum (SMWF) Asia is back for its third edition! Organized by Bristol-based events company Six Degrees , this two-day conference and exhibition dedicated to all things social and digital media will take place in Singapore on 1st and 2nd September this year.

Asia 206

ConnectYard Integrates Social Media Into School Communications


While text messaging and social media tools like Facebook and Twitter have transformed the way that today’s students communicate, the problem is that most educational institutions haven’t quite kept up.

20 Best TED Talks For Students Of Social Media


As a student of social media, you undoubtedly know the impact that social media has had on the world. Be sure to check out these TED talks for a unique look into the world of social media: James Surowiecki: When social media became news.

[White Paper] Social Media Newsroom – A Snapshot Of Your Brand


As journalists continue to use the web to do parts of their research, they have come to expect certain features from a company’s online newsroom. How can you take your online newsroom to the next level and create a Social Media Newsroom? Journalists Expect an Online Newsroom.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media?

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Do we make any money from being on Social Networks?