A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% Including future cancellations, they’ll need to sign up a total of 2000 customers to net 1666.

Business Model 120

Business Model Affiliate Startup Bootstrapping 120

ConversionXL

OCTOBER 30, 2019

Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. The ROI of an existing customer is higher than the ROI of a net new customer. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Perhaps they’re enrolled in a formal affiliate program.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Review the book.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 30, 2019

Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. The ROI of an existing customer is higher than the ROI of a net new customer. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Perhaps they’re enrolled in a formal affiliate program.

Retention 48

Retention Metrics Churn Rate Acquisition 48

marketingland.com

OCTOBER 8, 2012

Social Media |. Affiliate Marketing. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” Search Marketing |. Display Advertising |. Analytics |. Email Marketing |. Wheres Sphinn?

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. How much could you spend on keeping them sweet with email and social media? Or hang around for a few years?

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social "Social media campaigns" ( context ). Acquisition refers to the activity you undertake to attract people (or robots!) Paid search.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 28, 2011

That’s a link to their website , not an Amazon affiliate link.). But what we found that there’s a much wider net out there of people that are starting businesses. And it’s not one of these things you can A-B test, watch some metrics and decide. So let’s address it right now.

Cofounder 223

Cofounder New York Conversion Entrepreneur 223