.Net Channel Green Metrics 
Occam's Razor
MARCH 26, 2008
You'll measure multi-channel impact, well beyond your website. Net Promoters ("Likelihood to Recommend"): The % of people (or a indexed representation) who will recommend the company products after a experience on the tech support site. For blogs I have made an attempt at creating metrics to measure holistic success.
Occam's Razor
APRIL 15, 2019
During 2019, our Net Promotion Score has dropped 15 points. Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). All the charts Mr. Mulally got were color coded green ( #everythingisawesome ).
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Occam's Razor
JANUARY 31, 2017
There is only one simple message above, and just two metrics that matter. It might take a second because of scale is different on both slides, but you'll ultimately get that the green bars are the same ones as before. Everything you see above is framed simply, it is pretty much the same data you saw in the green/gray bars above.
Occam's Razor
OCTOBER 14, 2014
Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.
Occam's Razor
JANUARY 4, 2022
We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.
Duct Tape Marketing
OCTOBER 27, 2021
And then social media came along and it was the first marketing channel where people can talk back and guess what customers talked back. If it's fallen out the back end in service or in sales or whatever the metric is for what an actual growth is. I send them a tweet saying, Hey, when's the green apple experiment going to be over.
crowdSPRING Blog
DECEMBER 13, 2018
There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. This is also known as the Net Promoter Score (NPS) question. Via social media?
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