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How to Increase Online Sales: The Complete Checklist

ConversionXL

What if there were a method—even a process—that you could apply to increase website sales? Take your website, assess it for any item on the list, make improvements, and your online sales will increase. Start with specific goals and make sure your web analytics software is tracking those goals. Well, there is.

Sales 128
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48
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How to Increase Sales Online – The Checklist

ConversionXL

What if there was a method – a process – that you could apply to (pretty much) any website to increase sales? So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase. Increasing sales online: the checklist. Wouldn’t that be swell?

Sales 129
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

Asia 100
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Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert

ConversionXL

The focus of Moneyball is the team’s analytical, evidence-based approach to fielding a competitive baseball team despite not being able to pay high dollar for star players like the Yankees and Red Sox can. Romer analyzed every fourth down that occurred in every quarter of every NFL game from 1998 to 2000.

Design 100
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

What was still missing was a simple way to identify a customer at the point of sale. Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. I see this happen far too often when people submit products to me for review to post on Product Hunt.

Product 110