Remove 2000 Remove B2C Remove Product Remove Revenue
article thumbnail

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns.

Marketing 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. Create interest about your product/service. Image Source.

B2B 48
article thumbnail

Scaling Sales: From Craft to Machine

Seeing Both Sides

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50
article thumbnail

Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Big Data meets travel…in 2000. Magical, really. TripAdvisor’s History: Two Big Pivots.

article thumbnail

8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Create “point” product value. Leverage influencers for liquidity.

B2C 136
article thumbnail

How to Come Up with More Winning Tests Using Data

ConversionXL

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc.