A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). This is a hard slog.
ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. And yet, revenue went up by 45% YoY. When you think about revenue intelligence platforms, you absolutely expect their content to be full of ignorable charts, graphs, and stats delivered in corporate pseudo-speak that makes your eyes glaze over.
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ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. The two aren’t disconnected, though. Image Source.
Seeing Both Sides
JULY 11, 2013
B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To achieve friction-free revenue (and who doesn''t want friction-free revenue?), I''ll discuss each one below. 1) Enterprise Sales.
Seeing Both Sides
AUGUST 16, 2012
Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Big Data meets travel…in 2000. Going B2C was daunting and not in our core DNA,” Kaufer remarked.
The Next Web
DECEMBER 8, 2013
By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.
ConversionXL
APRIL 22, 2015
B2B and B2C. A rough ballpark would be 2000-3000 pageviews per design screen. In your report you should mark every issue with a star rating to indicate the level of opportunity (the potential lift in site conversion, revenue or use of features): ★★★★★. It’s proven to work across industries and business models.
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