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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.

Marketing 121
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). Was it massively better software, better companies, better markets? Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king. It was: up-market, exclusive, urban, elite, aesthetically pleasing, ad-free and users were verified. It was mostly timing.

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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Image Credit: Siobhan Green. When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. Thanks to Siobhan Green, Sonjara, Inc ! #8 In the digital marketing space, it seemed like every good name was taken.

Naming 48
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Resources for Global Entrepreneurs

Up and Running

Research on your target market. If you find a resource on bank loans dated 2002, for example, you’ll probably want to verify that the information is still correct by comparing it to other pages in your search results. These guidelines include using fair advertising and marketing practices and addressing consumer complaints.

Global 62
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Legibility is concerned with the very fine details of typeface design, and in an operational context this usually means the ability to recognise individual letters or words. Bix, 2002). The difference between point size and actual letter size (Image © Bix, 2002). Definitions. Legibility vs. readability. Available at: [link].

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12 Questions: Meet Dragan Lon?ar (Belgrade, Serbia)

crowdSPRING Blog

I lived almost a year in Helsinki, Finland, and over six years in London, UK, where I had various experiences in fast paced market, even to the point of being a Creative Partner in my own company that was buried after several unpaid pitches, just after a half million pounds budget branding and launch campaign.

Serbia 104
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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

At the same time, I wanted to make sure the name is unique and available – that is to ensure no other businesses are already operating under that name. A great company name has to be snappy, memorable, and accurately convey your market space without limiting your reach. Thanks to Kunal Pandya, NCrypted ! #2-We 10- Memorable name.

Naming 85