Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005).

Analytics 165

Analytics Marketing Channel Metrics 165

Agile VC

APRIL 17, 2011

What They Do: Travel search engine. How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Search Statistics: 2010 Queries: 634 million. 2010 Net Income: $8 million.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Image source ).

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

MAY 31, 2017

For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It has always seemed like a given that if your conversion rate is slumping, you could fix it by making some adjustments to your forms (e.g. The median conversion rates ranged from 2.6% reducing the number of fields ).

Lead Generation 91

Lead Generation Channel IP Conversion 91

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

It was a bunch of experienced guys and girls coming together to teach a bunch of up and comers how to make money online, in the format of a casual conversation. In fact you can go way back to my series on Top 8 SEO Techniques from 2005 and much of what was written there still applies. Just how I like it. What Are We Talking About.

Internet 77

Internet Marketing SEO Social Media 77

Duct Tape Marketing

JUNE 3, 2011

The impact on SEO alone can make this an attractive place to invest real dollars and Facebook’s growing importance for marketing is poised to threaten Google’s stranglehold gained through our dependence on organic search. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : All rights reserved.

Small Business 61

Small Business PPC Social Media Public Relations 61

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same. All rights reserved.

Marketing 68

Marketing RSS Social Media Lead Generation 68