Duct Tape Marketing

JUNE 3, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support.

Small Business 62

Small Business PPC Social Media Public Relations 62

crowdSPRING Blog

MARCH 4, 2014

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Web 134

Web Small Business Design Marketing 134

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. No eBay PPC ad or SEO listing showed up. I would use online and offline brand marketing campaigns to shore up my brand strength. They are full of specific insights you can use to optimize your online search campaigns. Five Caveats!

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 14, 2013

In fact according to the Harris Poll, April 2010; 34% of those surveyed have turned to social media to air their feelings about a company. (26% Use this to help with further conversion optimisation campaigns / processes. 26% to express dissatisfaction, 23% to share companies or products they like).

Conversion 103

Conversion Cloud eCommerce Search 103

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). Will I analyze Search first or Campaigns? If it stinks that tells me a lot (remember the year of mobile was 2010!). When I click on various external ads (search, display, YouTube), I also take a quick peek at the URL window to check for campaign tracking parameters.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 22, 2010

In May 2010 (!). It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. They are available from all the major search engines such as Google, MSN, Yahoo! 4: Search Engine Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Growthink Blog

JANUARY 24, 2010

Many of the questions I received were very specific, spanning nearly every aspect of marketing, including: - Search Engine Optimization (SEO) - Pay Per Click (PPC) advertising - Email Marketing - Social Media (Twitter, Facebook, etc) And I'm glad to announce that my new training program will cover ALL of these important areas.

Internet 105

Internet Programming Marketing PPC 105

sharkseo.com

NOVEMBER 29, 2010

RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. [link] Home Archives Search Game Who Is Shark SEO?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49