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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. It’s why many talent agencies or ad networks struggle to get scale advantages.

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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

Entrepreneur Ryan Hoover transformed an email list experiment into a venture-funded startup community with tens of thousands of active members. It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. She wants to disrupt Hollywood with the Lean Startup method.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

in 2013 to 1.43 There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. Apple’s Identifier for Advertisers (IDFA) : A unique ID for each iOS device that mobile ad networks typically use to serve targeted ads. Conclusion.

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Should Startups Blog? An Essay (with Data) to Decide Once and For All

View from Seed

As of Q2 2013, when I left to join NextView, they were generating around 2 million monthly views and had over 300,000 subscribers. Grow an email list. I’ll explain the email part first, since it’s much simpler. Why Email Matters, Early and Always. Build an inventory of helpful content.

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How The Cloud Is Reshaping Small Business Productivity And Profits

crowdSPRING Blog

For example, many of you already use Google Apps for email, documents, presentations and more. Priority inbox for Gmail , for example, will learn based on how you use email and prioritize important emails ahead of less-important emails. Small Business and Startups: End-of-Year Mishegoss, 2013! Lower expenses.

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9 Things You Should Know About Social Login & CRO

ConversionXL

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. Impressive, but given only 3.4%

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Evolution of a Founder: Lessons I have learned

om.co

Faster networks meant people would be able to access information anytime, anywhere, on any device. In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. And so we built our company.

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