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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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The Hitchhiker’s Guide to the Boston Tech Community (Fall 2013 Edition)

Rob Go

VentureFizz: Comprehensive newsletter with funding announcements, best local blog posts, and other local tech happenings. Lean Startup Circle Boston – Meetup dedicated to the lean startup and customer development methodology. See his innovation economy blog and follow him on Twitter. Coworking Spaces and Accelerators.

Boston 71
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Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Code Climate Blog – crowdspring.co/1nJ3Mwt. Customer Development 101) – crowdspring.co/1pNIOcD. Crowdsourcing Your Way To What Customers Really Want | Fast Company – crowdspring.co/1oNJIZp. Customer Development 101) – crowdspring.co/1pNIOcD. – crowdspring.co/RMhLCw.

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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

Every year, our team conducts more than 500 customer development calls to understand what challenges the community is facing. Over Thanksgiving weekend in 2013, right after launching his email list experiment, he built Product Hunt’s first website mockup with his team. Here are some of our favorites: 1. Get the details here.

Lean 60
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Impact! NYU Scales the Lean LaunchPad

Steve Blank

Frank Rimalovski, the Executive Director of the NYU Entrepreneurial Institute , had just read about the National Science Foundation Innovation Corps (I-Corps) in my blog , and he absolutely had to meet me. Teams have to get out of the building and talk to 10-15 customers a week.) To Frank’s credit he wouldn’t take no for an answer.

Lean 274
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The Lean LaunchPad Educators Class

Steve Blank

I read a ton of existing literature and came up with a formal methodology for search I called Customer Development. Berkeley asked me to teach a class in Customer Development at Haas business school. The sum of these parts is now the cover story of the May 2013 Harvard Business Review. In 2003 U.C.

Lean 292
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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The Key To Customer Loyalty.