ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. On its official launch in 2014, it had 15,000 daily users. The result? Image source.

Retention 113

Retention Marketing Acquisition Channel 113

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). As Seinfeld said , “There is no such thing as an attention span. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. mahabis #slippers #packaging #shoes #footwear #design A post shared by mahabis (@mahabis) on Jul 16, 2014 at 3:50am PDT. Image source ). Conclusion.

Product 110

Product Campaign Acquisition Social Media 110

Steve Blank

MARCH 18, 2011

The New Bubble : (2011 – 2014): Here we go again…. (If VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. With Netscape’s IPO , there was suddenly a public market for companies with limited revenue and no profit.

Internet 335

Internet IPO Silicon Valley Agile 335

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Paid Content Platforms: A Distribution Alternative? The following are some of the most popular distribution platforms on the market. CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

Hearpreneur

JULY 3, 2019

The only blog post I had ever written went viral in 2014. I set up my business to be distributed, so although my company is based out of Scottsdale, Arizona, I live in Thailand most of the time. It did mean, however, that I wasn’t the right fit for Apple. Eventually, I left. Thanks to Shea Bailey, Bailey Shea Designs ! #15-

Entrepreneur 105

Entrepreneur Thailand Arizona Technical Review 105