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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Think: GoDaddy).

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Should Entrepreneurs Grow Revenue Or User Count?

Startup Professionals Musings

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. Long-term stability requires revenue growth and profit.

Revenue 246
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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

Newzoo, a video game research firm, reported that 2014 revenue for mobile gaming was $25 billion – up 43% over revenues from 2013. And 2015 is expected to exceed that same growth with some projecting as much as $40 billion in revenue by 2017. This will increase supply and improve ROI for advertisers.

Mobile 100
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Neither would have achieved virality had customers not received something tangible for their efforts. Once you’ve established your ideal customer, you can better focus your growth hacker marketing efforts to improve revenue and ROI. On its official launch in 2014, it had 15,000 daily users. This helped grow revenue by 637%.

Retention 113
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boldstart ventures in 2014 – our ethos

BeyondVC

As we look into 2014, we thought it was important to reflect on our activities in 2013 and refocus and refine our thinking and messaging as a firm. Smart enterprises are analyzing all of this data to make better decisions, increase revenue, and improve operating performance. finally, this theme is also applicable for b2b.

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You Probably Can’t Hire Stripe’s First COO But Soon You’ll Be Able To Read Her Book

Hunter Walker

Claire Hughes Johnson Joined Stripe in 2014 After a Decade at Google. We overlapped at Google where she was a VP on the business side of the house but more notably she left the Plex in 2014 to join Stripe as COO when it was just a few years old. Her Management Tips Are Legendary. Now They’re Published.

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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Over the years, despite massive losses, Netflix was able to bounce back and improve its revenue by 47%. WhatsApp became one of the most popular apps for social media by 2014. Both of these startups came to market with a social media platform focused on short, viral videos that were ideal for quickly sharing on social media.