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The Future Of SEO And Online Visibility

YoungUpstarts

By 2015 more than 50 percent of Google pay per click ad campaigns will be the result of a mobile search. Use your video message front and center on your website, above the fold to capture audience’s attention immediately upon arrival. In 2013, more than 45 percent of user searching was done through mobile devices.

SEO 160
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India. If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts.

Asia 100
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163
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5 Insights from Every Speaker of ConversionXL Live 2015

ConversionXL

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. So we needed high level content to match the audience + deliver a kickass experience. André Morys Web Arts (@morys) March 12, 2015. So how did it go? Conclusion.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

You might then decide to start an affiliate marketing program to help you reach new audiences. Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”.

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16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. What if this campaign generated twice the revenue the last one did? Day in and day out, you’re surrounded by copy.