YoungUpstarts

DECEMBER 28, 2015

Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India. If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. Three-month mobile user retention for retailers has grown by nearly 10 percent since 2015 , and consequently churn dropped the same amount in the same period.

eCommerce 60

eCommerce Mobile Developer Retention 60

ConversionXL

MARCH 20, 2015

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. André Morys Web Arts (@morys) March 12, 2015. Never start a marketing campaign without a dedicated landing page. marketing drivers – email, affiliates, PPC etc.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. PPC – 29.88%.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JANUARY 21, 2016

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. What if this campaign generated twice the revenue the last one did? Day in and day out, you’re surrounded by copy.

Audience 48

Audience Conversion Email Hiring 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93

Email Campaign Audience Mobile 93

ConversionXL

MARCH 31, 2016

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. The Structure of a Facebook Ad Campaign. To develop a solid testing plan, it’s important to understand the structure of a Facebook ad campaign. And the more you test, the better.

Campaign 48

Campaign Algorithm Audience Metrics 48

ConversionXL

JULY 8, 2016

Down from 28% in 2015.). PPC keyword that originally brought the visitor to Secret Escapes. Bond Brand Loyalty conducted a survey and found that only 22% feel very satisfied with the level of personalization they experience with a loyalty program. So, how exactly did it work? Most visited type of sale. For example, all inclusive.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

NOVEMBER 16, 2016

In 2015, 28% of the 4.9 Here’s MailChimp preparing me for my “moment of glory” as I’m getting ready to send an email campaign… And here’s Reigns criticizing my ability to run a kingdom… Note that the above example is an exception to a common rule. Respectful vs. Irreverent.

Conversion 48

Conversion Audience Massachusetts Social Media 48

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. 62% of designers receive no customer data at the start of the campaign. Preferences, intents, etc. Action-level personalization.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 9, 2015

It is 2015. Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? You had to rely on 300 surveys filled out by badgering people on street corners or when they are having dinners at home.

Metrics 60

Metrics Analytics Non-Compete Search 60