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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Run retargeting campaigns that convert with personalized discounts 6. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success.

eCommerce 129
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead quality (Marketing Qualified Lead, Sales qualified lead). Lead generation.

B2B 48
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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

However, as of 2015 60% of small businesses did not have a website! Forty-two percent of marketers cite lack of quality data as their biggest obstacle when implementing successful lead generation campaigns. Prioritize gathering the data your small business needs to plan and execute smart marketing campaigns.

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13 Lead Generating Things You Should Be Doing (But Probably Aren’t)

Duct Tape Marketing

13 Lead Generating Things You Should Be Doing (But Probably Aren’t) written by Guest Post read more at Duct Tape Marketing. The face of Marketing in 2015 has rapidly changed and continues to do so at an extremely fast pace. photo credit: death to the stock photo. It will save you time and money. Use bit.ly

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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

As an Internet marketing strategist that handle dozens of SEO campaigns for companies of all sizes, my team was spending too much time trying to add and optimize structured data on our clients’ WordPress websites. One More Tool. Visit his websites at [link] and [link] , or connect with Phil Singleton on LinkedIn.

SEO 28
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Transcript of Should Chatbots Be a Part of Your Marketing Strategy?

Duct Tape Marketing

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. So let’s talk about lead generation. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive.

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5 Myths About Your Clients and Social Media That You Should Forget Right Now

Duct Tape Marketing

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns?