VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

MARCH 6, 2019

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. But LinkedIn owns the lucrative B2B audience. Stay on brand. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Marty Zwilling First published on Forbes on 07/22/2016. Real growth always requires real marketing. Don’t give up your dream too early.

Social Media 120

Social Media Metrics Viral Channel 120

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. PRNewswire – Press release distribution service. 5 email marketing best practices for 2016. Content Marketing 2016: Influencer, Topics and The Most Important Trends. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

AUGUST 7, 2019

Professional communities on social media are strong. What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Partner with industry experts to co-create content.

B2B 110

B2B Marketing Social Media B2C 110

Occam's Razor

MAY 2, 2017

For example, Salesforce spends tons of people/money on social media posting/activity and you can see this on display on their Facebook, Twitter, YouTube and other presence. I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. A quick best practice. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141