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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

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B2B Video Marketing: A Strategy for Lead Generation

ConversionXL

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation.

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Tips For SaaS Businesses To Up Their Game By Leveraging Web Push Notifications

YoungUpstarts

In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. by Pravya Pravin, product marketer at iZooto.

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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I initially began my business in 2017 as a requirement for a college course I was taking. My target audience was actors – so that was an easy key word. Since my target audience centers around mothers, it made sense to include it in my business name. Thanks to Paul Kesserwani, Cushion ! #4- 4- Requirement.

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Looking for your summer internship? Look no further.

Austin Startup

Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. But LinkedIn owns the lucrative B2B audience. LinkedIn began beta testing video ads in October 2017. The inability to retarget video viewers doesn’t preclude lead generation.

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Why Startups Love The One-Two Of Engaging, Affordable Quiz Marketing

YoungUpstarts

Buzzfeed sees their quizzes shared an average of nearly 2000 times each, helping them to reach more than 580 million people in 2017. Consider that quizzes also allow marketers to collect email addresses and quiz responses from leads – ideal for startups to gather rich data to then segment and target their follow up advertising efforts.

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