Remove Acquisition Remove Advertising Remove Books Remove Software Developers
article thumbnail

If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". He didn't just "tell it like it is," he gave up his marketing secrets and opened his company books. That's what we do: Bring the benefits of peer review to software development.

article thumbnail

Are You A Necessity Entrepreneur? Ask These 7 Questions

YoungUpstarts

As the bookstore CEO, you may see some cost-savings at scale—buying books in bulk, for example — but you are still on the hook for rent per store, employees per store, advertising per store, and so forth. Yes, there are scaling costs like customer service and bandwidth, but they are very different from opening a chain of bookstores.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Set Up a Corporate Innovation Outpost That Works

Steve Blank

Evangelos and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Time horizons for Return on Investment from a VC investment may be 7+ years, ROI from the acquisition of an earlier stage company, 4-5 years and the ROI from acquisition of a mature company, 2-3 years.)

article thumbnail

Twitter Link Roundup #164 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The above ad from Apple in the 1984 Super Bowl helped make Super Bowl advertising must-see TV and redefined how companies leverage the Super Bowl to promote their products. Obvious but Hard Lessons in Small Business Advertising – [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link].

article thumbnail

Book Review: Never Eat Alone

Software By Rob

While on paternity leave this week I read seven books. I have a list of around 20 bullet points I took away from this book, which is a solid task list for me to mull over in the coming months. Check out my book Like this post? But books are vastly subjective! It’s painfully bad. I recommend it. 2 Dustin on 07.25.10

article thumbnail

Two Must-Read Books for Micropreneurs

Software By Rob

→ Two Must-Read Books for Micropreneurs Cool News, Links & Reviews , Micropreneurship If youre trying grow your startup youve come to the right place. Bob Walsh’s new book The Web Startup Success Guide comes out next week. I picked up Pamela Slim’s book Escape from Cubicle Nation a few weeks ago.

article thumbnail

Book Recommendations – The Best Marketing Books of All Time

Software By Rob

I’m really into saving time, and one way I’ve found to do that is to skim books, or listen to them as abridged audiobooks when I’m on the road. In line with this, about a year ago I found an awesome collection of summaries of the best marketing books ever (in the opinion of the book’s editor).