Acquisition Aggregator Analytics PPC 
Occam's Razor
OCTOBER 21, 2013
Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
ConversionXL
AUGUST 19, 2020
PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!
ConversionXL
OCTOBER 13, 2015
In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels?
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
Occam's Razor
OCTOBER 14, 2014
If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., See Page 269. :).
Software By Rob
JANUARY 12, 2010
Luckily, Google Analytics can spell this out for you using goals. at 5:32 pm To optimise conversions you should employ a web analytics provider such as clicktale to show you how your customers enagage eith your site. 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo?
Expert insights. Personalized for you.
154 
Let's personalize your content