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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Small investment firms often have interns and entrepreneurs in residence passing through, each of which is a security risk. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Many tools designed for B2B marketing in general are also relevant to investors. 2) Market .

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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. If you have a lot of them, aggregate them up.

Analytics 131
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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. You might assume that most people would link directly to the original research, but this shows that, for the purpose of earning links, aggregating research from multiple sources may be just as effective as doing your own.

Marketing 125
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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

But while it was a little less understood outside the payments world, their acquisition of TxVia theoretically gives them some of the plumbing they’d need to create a store of value or couple a Google mobile payments product to existing financial accounts. The product seemingly never evolved to what it could have been. Enough said.

Mobile 250
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

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7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). After removing the gross offenders such as Amazon, Microsoft, and Peer, we see that the overall conversion rate has jumped from 1.55% to 2.06%.

Analytics 131