Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008). Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. ad campaigns), it’s easy to see the revenue and ROAS for each campaign.

Analytics 118

Analytics Campaign Email Channel 118

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent. post-script.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

crowdSPRING Blog

AUGUST 25, 2013

The technique, although controversial in some quarters, has given the energy industry a huge boost of productivity, revenue, and profit as they learn to make the most of their existing assets and extract the most from their existing fields. The first important data-set to extract is the acquisition cost.

Customer 95

Customer Aggregator CPA Lean 95

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., from those clicks.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

Both Sides of the Table

FEBRUARY 21, 2010

This form of advertising is know at CPA (cost per action). This no doubt led to the acquisition of AdMob by Google and Quattro by Apple. There are also people like Clicker and OVGuide who are trying to capture the “video portal&# space where they can command referral revenues in the way that Yahoo!

Advertising 284

Advertising Las Vegas Affiliate RSS 284