YoungUpstarts

APRIL 14, 2020

Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues. A common misconception is that companies should prioritize customer acquisition over customer retention. CX is an integral part of the wider Customer Relationship Management (CRM) concept.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

Up and Running

OCTOBER 7, 2019

Use current analytics to identify which business processes should be measured and who the stakeholders are. Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue and wins by type: compare revenue and wins among existing and new businesses.

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

JUNE 21, 2017

A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool. If it were easier to use it would probably kill a bunch of other analytics tools in the market, but Google hasn’t been great at simplifying it. However, mining this data is complicated.

Marketing 98

Marketing Analytics Campaign Metrics 98

Hearpreneur

JANUARY 30, 2022

Thanks to Adam Wood, Revenue Geeks ! #7- In 2022, every business that adapted and survived the pandemic will realize the importance of increasing revenue through online sales. With rising costs due to inflation, more businesses are laser-focused on revenue than ever before. 7- Start outsourcing. Photo Credit: Jim Pendergast.

Entrepreneur 122

Entrepreneur Green Technical Review Social Media 122

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. Start with metrics in mind To help with this, the book looks at dozens of metrics—such as churn, customer lifetime value, viral coefficient, acquisition cost, uptime, and engagement—and suggests where that metric should be before you can move on to the next stage of your business.

Analytics 167

Analytics Lean Metrics Churn Rate 167

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. The Churn Rate allows us to estimate the satisfaction level of our paid users.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

AUGUST 21, 2014

You need to track pre-purchase, post-purchase, and then overall business analytics. All that money that you spend in pay-per-click is going to go into your customer acquisition cost. The other thing that they’re going to ask you is average revenue per account or per user or per customer. If we increase our-.

Metrics 84

Metrics Startup Churn Rate Forecast 84

SVPG

MARCH 10, 2014

So in this article I thought I would do the same thing by highlighting the main flavors of analytics. They think of just one type of analytics (usually web analytics) and can miss the bigger picture and larger benefit. User Analytics. Customer Analytics. Or, what is our average revenue per customer?

Analytics 63

Analytics Churn Rate Aggregator Acquisition 63

Steve Blank

DECEMBER 2, 2013

But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. Brandon Arbiter was a VP at FreshDirect where he built the company’s data management and analytics practices. His teenage daughter has Type 1 diabetes.

Customer 323

Customer Churn Rate Customer Development Lean 323

The Equity Kicker

SEPTEMBER 29, 2016

This is the format that comes from most popular analytics packages. For marketplaces and ecommerce companies that means revenues (net of VAT) less any discounts or rebates, the cost of the physical item, delivery costs and the cost of returns. You can work out how long it will take to pay back varying customer acquisition costs (CAC).

Churn Rate 60

Churn Rate eCommerce .Net Acquisition 60

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Version One Ventures

SEPTEMBER 28, 2015

Old churned users = inactive users from the previous cycle(s) who continue to be inactive in this cycle. Knowing the number of users that have churned allows you to calculate your churn rate. Churn Rate = # of users churned at end of the time period / # of total users at the beginning of the time period.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Within the distributed model, you often times have a central person or team that is supporting the technology of conversion rate optimization. So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. They often provide training.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Up and Running

MARCH 11, 2015

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Now you’re going to move into your revenue model. Okay, so now your revenue model, so this is—. Are you doing an acquisition?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. These entrepreneurs soon find out it is not.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68