Cold Emails: Can They Work, Or Are They Just Spam?
ConversionXL
MARCH 5, 2019
An easy method is to use a company database like Crunchbase. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Ultimately, the only metric that matters is the positive reply rate. Those metrics include: Delivery rate.
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