Acquisition B2B PR Retention 
ConversionXL
OCTOBER 16, 2022
There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).
ConversionXL
APRIL 4, 2017
Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?
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ConversionXL
SEPTEMBER 15, 2020
This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. This led giffgaffs’ social media and PR manager, Heather Taylor, to blog about the unfair practice of allowing consumers to comment for free on Pownum but charge companies to reply. Image source ).
Both Sides of the Table
OCTOBER 25, 2014
I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.
Duct Tape Marketing
OCTOBER 17, 2018
I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.
ConversionXL
OCTOBER 4, 2021
Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Image source.
ConversionXL
NOVEMBER 25, 2015
According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”. Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. ” A Quick Note On Freemium.
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