View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?. Cons : Expensive customer acquisition cost (CAC) and hard to scale. ideal customer).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

SEPTEMBER 20, 2021

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. For ASO, this happens when you prioritize downloads over long-term value. Time-to-value is much more important.

Analytics 134

Analytics Metrics Channel Video 134

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Few B2B companies can truly claim “viral growth” characteristics. Drastically reduce the cost of customer acquisition. When do you “show me the money?”

Business Model 335

Business Model .Net Revenue IPO 335

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. Customer acquisition cost (CAC): Tow much it costs to acquire a new customer.

SEO 80

SEO eCommerce Analytics Software Review 80

David Teten

DECEMBER 16, 2015

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Customer Acquisition Cost (CAC). Users/Customers.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Can someone come to my store and show me how to use Square?

Social Media 185

Social Media B2B North America Media 185

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

SEPTEMBER 15, 2020

This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets. Pay per minute and pay per text costs in 2019. Image source ).

Customer 85

Customer Community Revenue Software Review 85

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. You're really getting enough early users to help you validate to achieve a certain level of retention rate. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. However it comes with its own set of challenges, like retention and churn. Identifying and optimizing the biggest acquisition expenses. Calculating your CAC.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Austin Startup

FEBRUARY 1, 2011

New customer acquisition is critical to our customers and that is where we focus our value,” said Bob Riazzi, CEO of ReachForce. According to Marketing Sherpa’s 2011 B2B Marketing Benchmark Report, 78% of respondents said that generating high quality leads was their top priority for 2011.

B2B 54

B2B Acquisition Retention Finance 54

Steve Blank

APRIL 1, 2020

B2B – cloud services, online meetings, virtual workforce management, collaboration tools. How can you shift focus to customer retention versus acquisition? Are there parts of your supply chain that can be repurposed? What about parts of your manufacturing lines? Your CFO now becomes the head of cash management.

South Korea 333

South Korea Salary Business Model China 333

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

Hippoland

OCTOBER 16, 2016

Companies in this category include companies like Twitter, Facebook, Instagram, Pinterest, Snapchat, etc… These are all companies that need a TON of users, great retention and engagement and continued-fast-growth of user adoption in order to later make money off ad revenue. The thing about this category is that it’s REALLY HARD.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Those near-term sales, while enticing, may erode a brand and hurt retention. Nonetheless, sharpening targeting for user acquisition or offering a trial only to some users (e.g.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Customer acquisition cost. To grow a brand, you have to be familiar to the other 95%. When they’re in the market, they’ll remember you.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which have the most potential? The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

APRIL 28, 2016

You already know the value of a referral in building retention, value and loyalty to your brand. And marketers and businesses are catching on: EmailMonday says about 11 times more B2B organizations are using marketing automation than they did in 2011. photo credit: Pixabay. The value of marketing automation is undeniable, too.

Social Media 28

Social Media Retention Channel B2B 28

ConversionXL

NOVEMBER 4, 2020

The best product-led SaaS companies will have a handful of features that they know will boost their retention rate. Danielle Juson of inSided agrees: “We find that online user communities have a big impact in converting B2B SaaS users from free trials or freemium tiers to paid users.” Highlight your users success through testimonials.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

NOVEMBER 25, 2015

According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”. Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. ” A Quick Note On Freemium.

Product 48

Product Retention Revenue Acquisition 48

Both Sides of the Table

OCTOBER 25, 2014

You can’t measure the retention benefits but I promise it exists. Customer Acquisition - I left customer acquisition for last intentionally. When I was the CEO of my first startup our company won the B2B PR company of the year in the UK. They get feedback from their peer group, boyfriend and parents. Press matters.

PR 415

PR Early Stage Dividend Acquisition 415

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. I don’t know if it’s the personal touch or education aspect that sales teams bring to the table, but it is worth making sure that the sales team has some goals around retention and onboarding success. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Good behavior shift. Or… PPH.

Metrics 60

Metrics Analytics Acquisition Naming 60