Acquisition B2B Retention Security 
View from Seed
AUGUST 30, 2016
After going through multiple levels of security, I was led upstairs, met my contact, and had my meeting. It was an alarming day at the office, and one that illuminated sincere office security concerns. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.
Steve Blank
APRIL 1, 2020
B2B – cloud services, online meetings, virtual workforce management, collaboration tools. How can you shift focus to customer retention versus acquisition? They worried but began to feel more secure. Are there parts of your supply chain that can be repurposed? What about parts of your manufacturing lines?
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ConversionXL
APRIL 7, 2021
If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.
ConversionXL
APRIL 3, 2018
Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. What makes B2B different?
ConversionXL
OCTOBER 30, 2021
According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Now that you have them on board, your marketing goals are to increase loyalty and secure repeat purchases. Cost per acquisition (CPA). Image source.
ConversionXL
JANUARY 28, 2019
It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). For security reasons, most email clients block images from unknown senders. This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook.
ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. Strategic ABM: High stakes, highly customized one-to-one marketing typically used to expand existing customer accounts and secure bigger deals.
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